Who Is Our Client? Is This You?
- Elizabeth Leonard
- Sep 30
- 2 min read
Now you know a bit about us. So, who do we serve? Who is our client?
We believe our clients want a Realtor that is real. Plain and Simple. We believe our clients want to see real content, real pictures, real videos, real advice, and real factual data. In a highly digital world, our client still values personal connection.

We started our Real Estate team here because we believe our clients need and value our set of unique offerings. It's become so rare that it's become unique! This motivates us to deliver client-centric service, outside of the box, with integrity and authenticity at the forefront.
Oh gosh, aren't we all just so exhausted of the never ending facade ("fake-ness") that surrounds our society daily? It's no wonder none of us answer our phones anymore or tune in to the television commercials during our favorite show.
We want real. Hoping to hear a familiar voice when we answer the phone, we get a sales pitch from a stranger instead... or worse, a scam call. Or, advertisers target us with the latest sales pitch they think will enter our psychology and encourage us to buy more... or worse, they're tracking our every search, on every device, to "curate" market to us individually. Exhausting, right? We crave real, in-person connections with the people we enjoy.
When we see the latest trends of AI integration infiltrating our every industry, we cringe. Not because we don't see the value in cutting down our busy work. Or that we don't see value in helping us skip the mundane and increase our quality time doing the things we truly love. We see that part and it's needed. However, adding more "fake-ness" and more technology and more human replacement is not going to give us quality life, lower our anxiety, decrease our mundane tasks, or whatever else it "promises."

People are generally exhausted of all the gimmicks, the sales pitches, the AI takeover, and the selfishness... all the take without the giving. Definitely exhausted of the scams.
We believe our client is someone who values:
a trusted advisor // a competent fiduciary // an advocate of their best interests
simplicity // streamlined processes // efficient communication
traditional qualities of integrity, authenticity, professionalism, and reliability
high value-to-output ratios, or productivity - both in the property investment itself and in hiring their Realtor representation
We believe you care about maximizing your investments, your quality of life, and your goals being reached faster than you expected. We believe you want your expectations exceeded. We believe you want respectful and professional follow up and follow through. It's not too much to ask and it's what you deserve.

Check out our photos and videos of Washington, NC on our social media pages and website. You wouldn't believe the content is completely real, straight out of a camera phone, with no edits or alterations. We deliver completely honest representation from content to closing and beyond. We hope our clients become our neighbors and friends!
Let's connect and help support your next step in buying, selling or investing.
Elizabeth Leonard
(252) 974-3007
John Leonard
(252) 940-2003
Want to learn more? Visit our service offerings page on our website.
